WhatsApp Template Message Examples That Get Approved (25 Copy-Paste Samples)

Every message you send first on the WhatsApp Business API, and every message after the 24-hour window closes, has to be an approved template. That makes good WhatsApp template message examples very useful. Below are 25 samples you can copy, grouped by use case and labelled with the category to choose, followed by the rules that decide whether Meta approves or rejects a template.

Key takeaways

• Pick the right category: utility for updates about something the customer did or asked for, marketing for anything promotional.
• Never put an offer, discount or upsell in a utility template. Meta will reclassify it as marketing or reject it.
• Variables need real-looking sample values, and they can't start or end the message or sit next to each other.
• Short, specific, polite copy with one clear button gets approved most easily and performs best.
• Rejected? Read the reason, fix that one thing, and resubmit. Don't resubmit the same text unchanged.

How WhatsApp templates are built

In the examples, {{1}}, {{2}}… are variables, and the sample values you'd submit to Meta are in brackets.

Order and delivery templates (utility)

1. Order confirmation

Hi {{1}}, thank you for your order! Your order {{2}} for {{3}} has been received and is being prepared. We'll message you here when it ships.
Samples: Ayesha · #10482 · Rs 6,450
[View order]

2. Cash-on-delivery (COD) confirmation

Hi {{1}}, please confirm your cash-on-delivery order {{2}} of {{3}} to be delivered to {{4}}. Tap a button below so we can dispatch it.
Samples: Bilal · #10483 · Rs 3,200 · Gulberg, Lahore
[Confirm order] [Cancel order]

With ReploChat's Shopify or WooCommerce integration, the Confirm/Cancel buttons update the order in your store automatically. More on this in COD order confirmation on WhatsApp.

3. Order shipped

Good news, {{1}}! Your order {{2}} has been shipped with {{3}}. Tracking number: {{4}}. Expected delivery: {{5}}. Reply here if you have any questions.
[Track parcel]

4. Out for delivery (COD amount reminder)

Hi {{1}}, your order {{2}} is out for delivery today. Please keep {{3}} ready for the rider. Reply here if you won't be available.

5. Order cancelled

Hi {{1}}, your order {{2}} has been cancelled as requested. If you paid in advance, your refund of {{3}} will be processed within {{4}} working days.

6. Delivery attempt failed

Hi {{1}}, our courier couldn't deliver order {{2}} today. Reply with a good time tomorrow or an alternate number so we can try again.
[Deliver tomorrow] [Change address]

7. Payment received (bank transfer)

Hi {{1}}, we've received your payment of {{2}} for order {{3}}. Thank you! Your order is now confirmed.

Appointment and service templates (utility)

8. Appointment confirmation

Hi {{1}}, your appointment for {{2}} is confirmed for {{3}} at {{4}}. Our address: {{5}}. Please arrive 10 minutes early.
[Reschedule] [Get directions]

9. Appointment reminder

Reminder: {{1}}, you have an appointment with {{2}} tomorrow at {{3}}. Reply YES to confirm or tap Reschedule.
[Yes, I'll be there] [Reschedule]

10. Request received (from a form)

Hi {{1}}, thanks for your request for {{2}}. Our team will call you on {{3}} to confirm the details.

11. Service ticket update

Hi {{1}}, your support request {{2}} has been updated: {{3}}. Reply here if you have any questions.

12. Renewal or due date reminder

Hi {{1}}, your {{2}} is due for renewal on {{3}}. Reply RENEW and we'll send your updated details.

13. Fee or invoice reminder

Hi {{1}}, this is a reminder that invoice {{2}} of {{3}} is due on {{4}}. You can pay by bank transfer and send the receipt here.
[View invoice]

Re-engagement and follow-up templates

These restart a conversation after the 24-hour window has closed. If they only refer to the customer's own request, they can be utility. If they nudge towards a sale, use marketing.

14. Quote follow-up (marketing)

Hi {{1}}, just checking you received our quote for {{2}}. Any questions about sizes, delivery or payment? We're happy to help.
[Yes, I have a question] [Not now]

15. Reopen a support chat (utility)

Hi {{1}}, you asked us about {{2}}. We now have an update for you. Reply to this message to continue the conversation.

16. Abandoned cart (marketing)

Hi {{1}}, you left {{2}} in your cart. It's still available. Complete your order now and pay cash on delivery.
[Complete my order]

More versions are in abandoned cart WhatsApp message templates.

17. Review request (marketing)

Hi {{1}}, we hope you're enjoying your {{2}}! Could you take 30 seconds to tell us how we did? Your feedback helps us improve.
[Leave a review]

18. Feedback survey via Flow (marketing)

Hi {{1}}, how was your visit to {{2}}? Tap below to answer 3 quick questions.
[Give feedback] (opens a WhatsApp Flow)

Promotional templates (marketing)

19. New arrival (image header)

Hi {{1}}, our new {{2}} collection is here 🌸 Fresh designs, sizes S–XL. Tap below to see it first.
Footer: Reply STOP to opt out
[Shop now]

20. Sale announcement

Hi {{1}}, our {{2}} sale starts {{3}}: up to {{4}} off selected items, while stock lasts.
[See the sale] [Remind me later]

21. Back in stock

Hi {{1}}, good news: {{2}} is back in stock. Quantities are limited. Reply ORDER and we'll reserve one for you.

22. Birthday offer

Happy birthday, {{1}}! 🎂 Enjoy {{2}} off anything at {{3}} this week with code {{4}}. Have a wonderful day!

More ideas: birthday messages for business clients.

23. Event or webinar invite

Hi {{1}}, you're invited to {{2}} on {{3}} at {{4}}. Seats are limited. Tap below to register.
[Register]

24. Opt-in confirmation / welcome to updates

Thanks for joining {{1}} updates on WhatsApp, {{2}}! You'll get new arrivals and offers, no more than twice a week. Reply STOP any time to unsubscribe.

25. Win-back

Hi {{1}}, we miss you! It's been a while since your last order, so here's {{2}} off until {{3}}. Reply with what you're looking for and we'll check stock.

Why WhatsApp templates get rejected (and how to fix them)

Choosing variables and samples well

Variables let one template serve thousands of customers, but each one adds a chance for mistakes. Some rules of thumb:

• Only make it a variable if it changes per customer. Your store name, opening hours or return policy can be fixed text.
• Use named variables when your platform supports them. {{customer_name}} and {{order_id}} are easier to map correctly than {{1}} and {{2}}.
• Plan for empty values. If a contact has no name saved, "Hi ," looks careless. Fill a default such as "there" when mapping.
• Keep samples realistic. Meta reviewers read the sample values to understand the message. "Ayesha" and "#10482" explain the template, while "abc" and "123" don't.

How to create a WhatsApp template in ReploChat

1. Open WhatsApp Templates and create a new template.
2. Choose the number, the category (Marketing or Utility) and a clear name.
3. Add an optional header (text, image, video or document), the body, a footer and up to 10 buttons.
4. Insert variables (named or numbered) and fill in a sample for each.
5. Check the preview, then submit to Meta. Status syncs automatically, and if Meta rejects it, the reason is shown next to the template.

The full walkthrough is in the message templates guide, and the templates feature page lists everything the editor supports. Templates in ReploChat are created in English.

Tips for templates that perform after approval

• Lead with the useful part. The first line shows in the notification.
• Use buttons instead of "reply 1, 2 or 3". Quick replies are easier to tap and easier to automate.
• Make one template per job. order_shipped and order_delivered are clearer than one template that tries to do both.
• Version your names (_v2) when you change wording, so reports stay comparable.
• Remember the cost. Meta charges per delivered template by category and country. Marketing costs more than utility, so don't send promotions where an update will do. See pricing in Pakistan.

FAQ

How long does WhatsApp template approval take?

Many templates are reviewed within minutes, and some take longer. If a template stays pending for a long time, check the content for the problems in the table above.

What's the difference between marketing and utility templates?

Utility templates relate to a specific transaction or request the customer made, such as an order, appointment, payment or account update. Marketing templates promote, re-engage or upsell. Meta reviews the category and can change it.

Can I edit an approved template?

You can edit and resubmit it, and Meta reviews it again. For big changes, it's cleaner to create a new version with a new name.

Can I use emojis and formatting?

Yes. Emojis, *bold* and _italic_ are fine in moderation. Too many emojis or ALL CAPS can make a message look spammy.

Why was my utility template changed to marketing?

It probably contained promotional wording (an offer, a "shop now", a cross-sell) or wasn't clearly tied to a customer's transaction. Remove that wording or accept the marketing category.

Do I need a template to reply to customers?

Not within 24 hours of their last message. Then you can reply freely. Templates are for messaging first, or after the window has closed.

Turn these examples into approved templates in a few minutes. Start a free ReploChat trial and submit your first templates to Meta from one screen.