Turn portal and ad enquiries into qualified buyers: capture budget and area with WhatsApp forms, move each lead through a sales pipeline, and follow up before the lead goes cold.
Property buyers rarely fill in long website forms; they tap the WhatsApp button on a portal listing or an ad and write "price?" or "still available?". WhatsApp for real estate agents works when those first messages are answered fast, the serious buyers are separated from the curious, and nobody on the team forgets to follow up. ReploChat gives an agency one shared WhatsApp number, ready-made enquiry forms, a sales pipeline and automated follow-ups.
The playbook
A chatbot or the Property enquiry form asks buy or rent, area, budget and property type within the first minute.
Chats are auto-assigned round robin or to the least busy agent, and labelled by area or project.
Each serious buyer becomes a deal on the Kanban pipeline: New, Qualified, Site visit, Negotiation, Closed.
A follow-up sequence nudges quiet leads with approved templates and stops the moment they reply.
WhatsApp chatbot for real estate
Build this with the chatbot builder: a buttons node for buy or rent, question nodes that save the budget and area to the contact, a label node ("Buyer 3–5 crore"), and a hand-off node that passes the chat to a person. No code, and the bot is checked for missing or empty steps before it goes live.
Prefer a single form? Send the Property enquiry Flow instead and the answers arrive together.
The Real estate set in the WhatsApp Flows gallery:
| Form | Use it for |
|---|---|
| Property enquiry | Buy/rent, location, budget, property type |
| Site visit booking | Preferred date and time for a viewing, confirmed by an agent |
| List your property | Owners who want you to sell or rent their property |
| Home finance interest | Buyers who want help with a home loan |
Site visit requests are not placed on a calendar; your agent confirms the time in the chat.
The CRM keeps every buyer and seller in one place:
When a new project launches, send an approved Marketing template with an image header to the matching label as a campaign. Each buyer receives it individually, and replies land in the inbox:
Set the keyword visit to open the Site visit booking form automatically. For leads that go quiet, a follow-up sequence triggered by the label "Sent details" can send a check-in after two days and another after a week, stopping as soon as the buyer replies.
Put office hours, the projects you sell, payment plans, documentation needed and office location in the business profile. The AI assistant answers those around the clock and hands the chat to an agent when a question goes beyond the profile, such as negotiating a price.
Start a free trial and run your next launch through it.
FAQ
Import wizard, duplicate merge, custom fields, activity timeline, Kanban pipeline, labels and export.
Drag-and-drop canvas with buttons, lists, questions, conditions, labels, Flows and human handoff.
Meta's native in-chat forms. Visual builder, 12 field types and 67 ready-made templates across 17 industries.
Welcome and away messages with business hours, follow-up sequences, date reminders and automatic opt-outs.
Personalised broadcasts by label, send now or schedule, opt-outs skipped, delivered/read/failed per recipient.
Team inbox, AI assistant, chatbots, Flows, campaigns and store automations on the official WhatsApp Business API.
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