Everything you need to sell and support on WhatsApp

The WhatsApp Business API (Meta now calls it the WhatsApp Business Platform, hosted on the Cloud API) lets a business send and receive WhatsApp messages through software instead of a single phone. You connect a number to a WhatsApp Business Account (WABA), and a platform like ReploChat gives you the inbox, templates, broadcasts and automation on top of it. Messages that start a conversation use templates that Meta approves first.

There are two costs. Meta charges per message by category (marketing, utility, authentication and service), and rates vary by country. Those charges are billed by Meta to your own WhatsApp Business Account, and ReploChat adds 0% markup. Separately, ReploChat is a monthly or yearly subscription. See pricing for plans and the free trial.

Sign up, then click Connect WhatsApp. Meta's Embedded Signup opens in a popup: log in with Facebook, pick or create your WhatsApp Business Account and verify your number. You can also connect manually with a phone number ID and access token. The connection guide walks through both.

The team inbox, templates, campaigns, AI assistant, automation, CRM and integrations are on every plan. The visual chatbot builder and WhatsApp Flows are on Growth and Enterprise, and the mobile app is on Enterprise. Numbers, contacts, users and campaign counts also depend on the plan. Compare them on the pricing page.

No. ReploChat is built only for WhatsApp, so every feature (templates, Flows, the 24-hour window, opt-outs) is designed around how WhatsApp works rather than a lowest-common-denominator multi-channel inbox.