Write templates with headers, buttons and personal variables, submit them to Meta from ReploChat, and see approvals and rejection reasons without leaving the app.
A WhatsApp template message is a message format that Meta reviews and approves before you can send it. On the WhatsApp Business API you need one whenever you start the conversation: a broadcast, an order update, a follow-up, a birthday wish, or any reply after the customer's 24-hour service window has closed. Inside that window you can reply freely; outside it, it has to be a template.
ReploChat is your WhatsApp template manager. You write the template, submit it to Meta, see whether it was approved or why it was rejected, and use it in the inbox, campaigns and automation, all from one screen.
Template builder
Text, image, video or document header above the message, such as a product photo or a PDF invoice.
Named or numbered variables for the name, order number or date, each with a sample value for Meta's reviewers.
One-tap answers like "Confirm" or "Talk to us".
Open your store or tracking page, or call your shop directly.
Open a WhatsApp Flows form from the message, for bookings, sign-ups or surveys.
Templates go to Meta from ReploChat and their status syncs back. Edit or delete them later.
Categories
ReploChat creates templates in the two categories most businesses use. Utility is for messages about something the customer already did: order confirmed, shipped, appointment request received, payment reminder. Marketing is for anything promotional: offers, new arrivals, re-engagement.
Pick honestly. Meta can reject or recategorise a promotional message submitted as Utility, and the two categories are priced differently per message. Templates created in ReploChat are English-language templates.
Variables are shown as {{1}}, {{2}}. Give each a realistic sample when you submit.
| Purpose | Category | Body |
|---|---|---|
| COD confirmation | Utility | Hi {{1}}, thanks for your order {{2}} of Rs {{3}}. Please confirm so we can dispatch it. Buttons: Confirm / Cancel |
| Appointment | Utility | Hi {{1}}, we received your appointment request for {{2}}. Our team will confirm the time shortly. |
| Follow-up | Marketing | Hi {{1}}, still thinking about it? Reply here and we'll help you choose the right size. |
| Offer | Marketing | Hi {{1}}, our winter sale starts today with up to 30% off. Tap below to shop. Reply STOP to opt out. |
| Survey | Marketing | Hi {{1}}, how was your experience with us? It takes 30 seconds. Button: Give feedback (opens a Flow) |
Every template shows its status from Meta. If one is rejected, ReploChat shows the reason Meta returned, so you know what to change. The usual culprits:
Uploaded header files stay on WhatsApp for 30 days. For a campaign scheduled further ahead, use a link instead.
Get started
Go to WhatsApp Templates and create one.
Marketing or Utility.
Header, body with variables and samples, buttons.
FAQ
Personalised broadcasts by label, send now or schedule, opt-outs skipped, delivered/read/failed per recipient.
Meta's native in-chat forms. Visual builder, 12 field types and 67 ready-made templates across 17 industries.
Order confirmations, COD Confirm/Cancel that changes the order status, and completed/cancelled updates.
Team inbox, AI assistant, chatbots, Flows, campaigns and store automations on the official WhatsApp Business API.
No credit card • Setup in minutes • Cancel anytime